I brainstormed posts and structured a detailed plan for AKPsi's media rollout leading up to rush. My strategy included a mix of story and profile posts to avoid burnout and engage the student body.
Fall 2021 Rush teaser
To get AKPsi on students' radar and to peak their interest, I created this short animation with After Effects.
This post follows the teaser and highlights what makes AKPsi different from other professional fraternities. I arranged for this video to play on screens all over Tulane's campus to spread the word.
I conducted a short interview with the pledge instructors for the fall semester. This post is meant to offer potential rushees a look into who they will be meeting during rush and what to focus on in those interactions .
