This promotion was a one night collaboration where SexyCakes orders were delivered by DSP brothers accompanied by Take Paws puppies. The media schedule for this promotion began with a series of photos I took of Take Paws puppies with the SexyCakes blue box of pancakes. I then overlayed these photos with graphic elements to post on the SexyCakes instagram story and distribute to our brand ambassadors as well as Delta Sigma Pi business fraternity brothers and Take Paws volunteers. The day of the event we held a puppy play event on campus to further promote the event.
