Hallie Olson

Artist, Marketer, Storyteller



Whether the goal is to inform, entertain, or persuade the audience, the delivery must be dynamic, clear and palatable.



In a project, the repetition of items, colors, typography, and keywords build on each other to create a consistent style. The content of a project connotes specific emotions in the audience. Each project has an emotional quality and visual profile that together constructs a theme. As an advertiser, my goal is to assemble the combination of media pieces that most effectively convey the theme.



SexyCakes LLC Projects



SexyCakes is a student run start-up that prepares and delivers late night breakfast food to Tulane University students both on and off campus. As chief marketing officer of SexyCakes, I strategized promotions and created or delegated all media content. The primary media channel is Instagram. Everything below is my own work.


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sexycakes golden ticket



The media team of SexyCakes put on a competition mirroring the Willy Wonka fictional tale.


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SEXYCAKES puppy promo



SexyCakes partnered with the organization Take Paws and the business fraternity DSP to host a charity event.


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SEXYCAKES briefcase hunt



The core team at SexyCakes orchestrated a riddled scavenger hunt for the coveted SexyCakes Burger recipe.


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sexycakes assassins



SexyCakes hosted a contest following the rules of the popular game assassins.


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Origins



I attribute the beginning of my creative journey to the media program I attended in my junior and senior years of high school, Freestyle Academy. Here I began to hone my skills for film and design.



Pros



2018



My high school senior narrative film, “Pros”, follows two inept criminals as they attempt to win their corporate crime boss’s approval by pulling off the ultimate crime.


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U N I verse



2018



For my final high school senior project I decided to write and illustrate a children's book based off of research I did on healthy relationships and the origins of behavioral patterns.


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Contact me





Hallie Olson